Publishing & Marketing Sessions
ALLY MACHATE – Forming and Using a Book Marketing "Street Team"
Though a lot of our marketing efforts have moved online, many authors still use a "street team" to help promote their books. This collaborative effort can be a powerful way to boost your signal! In this presentation, you'll learn what a street team is, how to assemble and coordinate the right team for your book, and some best practices and tips on how to leverage this tactic effectively.
Ally E. Machate is an award-winning book editor, and expert publishing consultant who loves using her insider knowledge of the publishing industry and wealth of experience to help others reach their publishing goals, whether it’s showing a writer how to improve a manuscript, get an agent, or self-publish, or ghostwriting a book to help an entrepreneur skyrocket her business platform to new levels. Since 1999, she has assisted, guided, and supported would-be authors on their publishing journey and takes pride in serving as their books’ best ally. Grab Ally’s free gifts and learn more at www.thewritersally.com and www.allymachate.com.
AUSTIN CAMACHO – One Writer's Marketing Journey
There is no shortage of sound advice out there about how to best market your new book. But how do you know which of these techniques will work for YOU? In this class, author and publisher Austin Camacho shares his own experiences, revealing the small changes that can make a big difference to your marketing success.
Crime novelist Austin Camacho is a popular speaker and instructor on the craft of writing. The author of six books in the Hannibal Jones detective series and five action adventure novels, he is a past president of the Maryland Writer's Association. He is also author of Successfully Marketing Your Novel in the 21st Century, and his small press, Intrigue Publishing, presents the Creatures, Crimes & Creativity conference for genre fiction in Columbia MD. He blogs at http://www.ascamacho.blogspot.com.
GREGG WILHELM – Publishing and Not Perishing: Options for Writers Who Want to Be Read
When your book is ready, what are your publishing options? "Legacy" publishing is no longer a writer's only, or perhaps even best, choice. But do you have all the skill sets, and bank account, to self-publish? What are the pros and cons of using online publishing service providers? Recommendations for online and print publication channels, contests, literary agents, and independent publishers will be explored in this lively question-and-answer session.
Gregg Wilhelm is Founder Emeritus of CityLit Project and publisher of CityLit Press. He has been in publishing and arts administration for 25 years, and teaches writing and publishing courses at several colleges. He earned his MFA in Creative Writing from the University of Tampa in 2014. Gregg has since received a Rubys Artist Grant and a Maryland Individual Artist Award for his fiction.
LORIANN OBERLIN – Writing to Make Money – A Quicker Approach
We write for many reasons. Yet when we derive a paycheck — regardless of the amount — it validates us like nothing else can. Even if the project you want to write takes months or years to finish, you may need to make extra income while you pursue creative dreams. Learn how to effectively use even five hours a week to broaden your chances of getting published as you boost your bank account. Oberlin detailed how to profit from non-fiction for Writer’s Digest Books and in Writing for Quick Cash (AMACOM). In this session she shares strategies from Writing To Make Money, her new book which details dozens of ways to improve your writing income this year.
Loriann Oberlin is the author of numerous non-fiction titles including the 2016 edition of Overcoming Passive-Aggression as well as Surviving Separation & Divorce and a new eBook series Writing to Make Money. She’s written 12 non-fiction titles and two women's fiction novels. Oberlin spent more than three decades contributing to women's, parenting, bridal, airline and other publications. She’s written greeting cards and done public relations work. She also taught freelance writing at community colleges, through Writers Digest Online School and the former Barnes & Noble University workshops. www.loriannoberlin.com.
JOHN LEWIS and JIM DUFFY – Telling and Selling Stories
If you can tell a good story, you can sell a good story. Many writers are capable of crafting solid stories, but can’t find suitable outlets for their work. This session will provide useful and constructive tips on how to develop, present, and, ultimately, sell nonfiction articles for publication.
John Lewis grew up listening to stories being told on the “liar’s bench” at the back of his uncle’s country store in Dorchester County and has spent the last 25 years telling and selling stories, both in print and online. He has written for a wide range of publications, including Rolling Stone, Oxford American, The Washington Post Magazine, and AARP The Magazine. He currently teaches writing at Maryland Institute College of Art and is editor-at-large at Baltimore magazine.
Jim Duffy learned to tell stories the old-fashioned way, as a cub reporter for a small newspaper outside of Chicago. He then moved into magazines, serving as a staff editor at Baltimore Magazine, Chesapeake Bay Magazine, among other regional publications. Today, his storytelling focus is the culture and character of the Delmarva Peninsula. He is the founder of Secrets of the Eastern Shore, which celebrates that storied region in words, pictures, and products. The first Secrets guidebook, Eastern Shore Road Trips: 27 One-Day Adventures on Delmarva was published in 2016.