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Sessions & Speakers 2017

Social Media for Writers Sessions

LEIGH-ANNE LAWRENCE – Networking Online: Twitter for Authors

Today's authors need to not only be excellent writers but marketers and self-promoters. Compared to other social media networks, Twitter is one of the best sites for building a professional author platform. This session will teach writers how to effectively use Twitter to promote their work and build their personal brand online. 

Leigh-Anne Lawrence is the Director of Marketing and Media Relations at Piedmont Virginia Community College in Charlottesville. She has worked in the public relations field for more than 10 years and specializes in professional writing, brand management, and social media training for higher education institutions, small businesses, and independent professionals. She frequently speaks on social media and PR best practices at regional and national conferences and is a regular contributor to the National Council for Marketing and Public Relations (NCMPR) blog. Visit her online at www.leighannelawrence.com. 

MINDIE BURGOYNE – 7 Ways to Raise Your Author Platform Through Social Media

An author platform is a level of believability and influence that an author has that he or she can leverage in order to sell books and writing. How do you present yourself as an opinion leader, an expert or an authority in your field? How do you as an author command attention from a reading audience? In this presentation learn 7 ways you can raise your author platform through using social media and online tools. 

Mindie Burgoyne is a travel writer and blogger living in Somerset County, Maryland. She has six books published by The History Press - all focused on the Eastern Shore, and currently writes a travel column for the Delmarva Daily Times. Her travel articles and photographs have been published by CBS News, The Washington Post, National Geographic Television Network, Coastal Style Magazine, What’s Up? Magazines and many online media outlets. She is the former publisher of The Pastoral Press, a religious book publishing company, and she operates the travel blog www.travelhag.com. Email Mindie at mindie@travelhag.com

LESLIE WALKER – Social Media Tools for Writers

From Reddit to Storify and LinkedIn Pulse, there are a ton of social media tools that can help writers. Learn about the wide range of social platforms and apps (beyond Facebook and Twitter) available to help you do smarter research, broaden your audience and connect with new people in your field. In this session, we'll review some of the most useful tools to consider adding to your social media repertoire.

Leslie Walker has been the visiting professor in digital innovation at the University of Maryland’s Philip Merrill College of Journalism since 2008. She teaches courses in multimedia journalism, social media and the business of news. Previously, she was Co-Editor of American Journalism Review and worked a columnist, reporter and editor for The Washington Post for 16 years. She led the digital news team as Editor and vice president for news at WashingtonPost.com in the early days of Internet news. Walker also is the author of Sudden Fury, a nonfiction book that was made into a television movie.

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