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MARKETING
    
 H-112 

9:00 – 10:30
0 to 30: Kicking Your Author Career Into Gear

Often when you’re working on developing an author career, it feels like you’re flailing around in the dark. You see success stories of other authors who are making millions or hundreds of thousands or even just more than you, and you wonder: How do they do it? How can you make money as an author? Not a million dollars, not six figures, just any money at all? And how do you know if you’re actually making progress if you’re only making $5 a month?

In this workshop, join Ariele Sieling in a conversation about the practical, business side of writing. She will talk about what it means to build an author business, from the perspective of someone who is smack dab in the middle of doing just that. She will discuss how to sell more books, how decide where to spend your time and money, and most of all, how to know whether or not you’re moving in the right direction. This workshop is hands-on, so come prepared to dig deep into your own writing business to shine light on the areas where you can make changes to alter the course of your writing career.

ARIELE SIELING is a science fiction and fantasy author who enjoys books (obviously), cats, and trees. She has twenty-five books published, most of which are in three scifi series: post-apocalyptic monsters in Land of Szornyek; soft science fiction series, The Sagittan Chronicles; and scifi fairytale retellings in Rove City. She has also had numerous short stories published in a variety of anthologies and magazines and is the author of the book for authors: How To Build A Book Marketing StrategyShe lives with her spouse, enormous Great Pyrenees dog, and two cats.


10:45 – 12:15
Enjoy Reading Your Work in Public

Reading work in public is a great way to promote the work, but authors aren’t necessary public speakers or actors. Sometimes, they’re quite introverted, and the idea of speaking to an audience and reading a selection from their work can send shivers down their spines. This class is designed to help the author to feel lighter and more playful about the experience. It will help the author (and the audience) to enjoy the experience more and sell more books. The workshop covers such things as: selecting sections to read, managing stage fright, bringing characters to life, and interacting with the audience. The experience offers opportunity for practice readings for the class while receiving pointers and encouragement. 

GAIL PRIEST loves writing about familial relationships. Family history, secrets, and forgiveness are favorite sources of inspiration. Gail’s career in theatre as an educator, actor, director, and playwright significantly influence her writing. Her Annie Crow Knoll trilogy which includes Annie Crow Knoll: Sunrise, Sunset, and Moonrise explores four generations of a family living on the Chesapeake Bay. The final novel was a Kindle Book Awards 2017 semi-finalist. Eastern Shore Shorts, Gail’s collection of short stories set in various Eastern Shore towns, was praised by Liane Hanson of National Public Radio. Gail is a member of Eastern Shore Writers Association, Chesapeake Bay Writers, the Artist Conference Network, and the South Jersey Writers Group, where she was named Writer of the Year for 2016.


1:45 – 3:15
A Marketing Plan to Shine a Light on Your Work

Shining a light on your writing through promotion takes careful planning. There are dozens of possible techniques you can use to promote your work including advertising, social media and personal appearances. But what tools are best for you, and when should you use them? Answering those questions is the reason a book marketing plan is an essential part of the process. In this class we’ll explain how to build a great marketing plan.

AUSTIN S. CAMACHO is the author of seven novels about Washington DC-based private eye Hannibal Jones, five in the Stark and O’Brien international adventure-thriller series, and the detective novel, Beyond Blue. His short stories have been featured in several anthologies including Dying in a Winter Wonderland, an Independent Mystery Booksellers Association Top Ten Bestseller for 2008. He is featured in the Edgar nominated African American Mystery Writers: A Historical and Thematic Study by Frankie Y. Bailey.


3:30 – 5:00
Lights, Camera, Action! 

Publicity, promotions, public speaking, platform... the words can strike terror into some writers who just want to hide away at their desks and write. But marketing your book is important now more than ever and stepping into the limelight is crucial. Author, speaker, book coach and marketing expert Michele Chynoweth will share tips on how you can be your own best publicist and provide training on developing your press release and media kit, solid advice on becoming a better public speaker and overcoming your fear of public speaking, and tips on getting more publicity by landing TV, radio and podcast gigs so that you can sell more copies of your book. She’ll even talk about pitching your book to movie producers, and to agents by developing a better platform so you will shine!   

MICHELE CHYNOWETH is a book coach and the best-selling and award-winning author of The Faithful One, The Peace Maker, The Runaway Prophet and The Jealous Son, contemporary suspense novels that re-imagine Bible stories. Michele is also a sought-after public speaker who has addressed a variety of writers’ conferences and other organizations across the country, a professional editor, college writing instructor and founder of “Your Book Done Right” Master Class and Elite Coaching. She’s a graduate of the University of Notre Dame and lives with her husband in North East, Maryland.

Session Summaries by Track:

Fiction I  |  Fiction II  |  Poetry I  |  Poetry II  |  Publishing & Editing  |  Marketing  |  Craft  |  Specialty Writing


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