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Event Details

Shelf Life: Sustaining Book Success Post-Launch – with Deborah Kevin

  • 13 Feb 2025
  • 7:30 PM - 9:00 PM
  • Zoom

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Most authors face the same challenge: how do you keep your book visible and relevant after the excitement of a book launch fades? Based on the book of the same name, Shelf Life addresses this common struggle by introducing actionable, long-term marketing strategies to sustain your book’s success. This presentation will show you how to engage readers, secure reviews, and build a loyal audience while supporting your larger goals—whether it’s attracting ideal readers, boosting backlist sales, or building your author brand. Learn how small, consistent efforts can create a lasting impact and ensure your book thrives well beyond launch day.
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DEBORAH KEVIN, a Stanford University Creative Writing Program alum with a master's degree in publishing from Western Colorado University, is the dynamic founder and chief inspiration officer at Highlander Press. Deborah harnesses her expertise to elevate emerging and established authors, guiding them through the intricacies of crafting and publishing narratives that resonate and inspire. Living in Baltimore with her family and their spirited puppy, Fergus, Deborah continues to explore the world of literature and beyond, constantly seeking new stories to bring to life. A believer in magic, a lover of French Press coffee, and a frequent user of irreverent humor, Deborah brings warmth, fun, and depth to every project she touches. Her fourth nonfiction book, Shelf Life,comes out February 18, 2025.


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